From life's plot twists to purposeful reinvention.

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Welcome! I’m Alex Cappe, the founder of Creative Self Revolution and a life reinvention coach and transformational coach. My journey from music artist and creativity leader to helping others transform life’s biggest plot twists into joyful, fulfilling lives has been anything but linear.

I’ve performed on stages, recorded in world-class studios, and experienced the highs of success and recognition. I’ve also known what it means to hit rock bottom and completely reinvent myself.

The first time I stepped on stage at 4 years old, I knew I loved creative expression. That passion led me to pursue music. I moved from the Midwest to Hollywood, chasing my dreams with grit, ambition and creativity.

I wrote songs, booked shows, and worked tirelessly—yet, despite my dedication, I struggled to find the breakthrough I craved.

After several years, and much blood, sweat and tears, I finally got signed to a label! My dreams were finally coming true.

Then….one day I was called in and told that the label was folding – taking my songs and dreams with it…

Feeling broken, I drove back across the country to my hometown to heal and put myself back together. Using creative processes, I discovered something profound: the path from conventional success to true fulfillment requires going inward. I rebuilt myself from internal rather than external validation, finding strength in my core rather than in accomplishments that could be taken away.

Our greatest power isn’t in what we achieve, but in who we become when we stop playing by everyone else’s rules and live by our own.

The creative spirit that drives my artistic pursuits now also fuels my passion for helping others reimagine what’s possible for their lives. Today, I combine my creative background, my personal transformation experience, and my experience helping countless others reinvent themselves and their lives.

Every day, I work with people who have faced a transition moment in their lives:

  • Those who at a pivotal moment, either by choice or by circumstance, and are ready to reinvent themselves and live a more fulfilling life
  • People who want to consciously design a joyful, purposeful life, but aren’t sure how to get from where they are to where they want to be
  • Individuals who are ready to stop living in black and white and experience life in technicolor, not living based on other people’s expectations and rules, and doing things on their own terms

I see these patterns because I’ve lived them. And I’ve discovered that the journey to fulfillment requires more than just a new strategy – it demands a creative revolution in how we define our worth, make decisions, and stand in the value of who we truly are.

This isn’t about following another prescribed path. As someone who lives my life on my own terms, I offer a unique perspective on helping people see possibilities they’ve been conditioned to ignore.

I believe we all deserve to feel fully alive! It’s time to to stop accepting less than what’s possible for your life.

Whether through my coaching programs, speaking engagements (often including live music), or creative workshops, I’m passionate about helping others declare independence from lives built on other people’s rules.

It would be my privilege to guide you in reinventing yourself and creating a joyful, fulfilling life!

Join the tip-filled newsletter, get in touch, look at ways to work with me or book a complimentary life reinvention strategy session if you’re ready for an action plan for your reinvention.

live the life you have imagined

If you’re interested in my music artist side, visit my music site here.