Transform Your Mission Into Messages That Move People

You're doing the work that makes the world worth living in. Whether it's the transformative power of art, lifesaving animal welfare, or another purpose-driven cause, your organization is fueled by heart.

But if your message doesn't cause a strong emotion that leads to action, your mission won't grow in the way it deserves.

Many purpose-led organizations, nonprofits and creative initiatives struggle to translate their deep passion into language that makes people stop scrolling and take action. You know what you do is vital, but if your supporters don't feel that vitality, you're leaving impact , and funding, on the table.

When your story truly lands, it’s a faster path to ‘Yes’.

I Help Translate Passion Into Messaging That Inspires Action.

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Why choose us?

The Clarity of a Northwestern Foundation


My degree in Communications from Northwestern University provides the strategic architecture for your message. I help you organize your passion into a clear, sophisticated narrative that commands attention and respect.

The Resonance of a Songwriter


A great mission should feel like a song that stays with you long after the music stops. Drawing on my creative background and songwriting experience, I help you find the rhythm in your message, crafting language that strikes an emotional chord and lingers in the hearts of your community.

The Psychology of Human Motivation


As a Certified Transformational Coach, I listen for what’s beneath the surface. I help you tap into the psychology of why people care, uncovering the core values that transform a passive observer into a devoted advocate for your cause.

A Shared Devotion


Because I care deeply about the survival of the arts and the protection of animals, I bring a level of care and intensity to your messaging that you won't find in a generalist firm. These are things I believe are vital to the soul of our society.

Strategic messaging expertise that gets results

Helping mission-driven

organizations cut through

the noise

and inspire

people.

Deep commitment to your causes

Focusing primarily on arts and animal advocacy because these causes matter deeply to me. I understand what moves supporters in these spaces, and what inspires them to act.

Real Passion

Over Tactics

The most powerful messaging doesn't come from manipulation or marketing tricks. It comes from clearly communicating the real urgency and impact of your work in a way that connects deeply with people and invites them in.

What clients say:

“Before working with Alex, I wasn't getting good engagement or clients and I wasn't following a plan or strategy. I felt very defeated and that I was wasting my time. Working with Alex helped me get crystal clear on my business' message, promise, and vibe. She gave me specific tools that I used to connect with my community...Alex calmed me down and made the process easy and seamless."

 -Jess J.


"Not only did I learn a TON of new and valuable techniques, but we also created a brand new strategy that has increased engagement more than I ever thought possible! I cannot recommend Alex enough!"

-Sara A.


"5-figure results in 30 days with Alex’s coaching! Thank you Alex!"

-Melissa M.


"Working with Alex has been a game-changer for me! She is amazing at strategy, and she’s always on the cutting edge of the latest tools and trends. She’s brilliant with coming up with creative ideas that are unique to each person’s business. 

So many opportunities have opened up as a result of the strategies that Alex has given me...Thanks Alex for transforming my experience into one of creativity and fun."

-Michelle L.

Narrative Clarity Report

Who It's For:

Organizations with a powerful mission that needs to be distilled and sharpened.

Overview:

A 90-minute focused, insight-driven engagement

designed to reveal where your communications are breaking down, and how to realign them so your mission resonates more deeply.

We strip away the noise and jargon to reveal the heart of your work, and transform your communications into a narrative that stops the scroll and demands a second look.


What's Included:

  1. Deep review of your existing messaging (website, donor language, key communication) prior to our session.
  2. Next, a guided, high-level conversation to surface what’s working, what isn’t, and why: We’ll audit your current messaging and help you uncover the emotional "hook" that turns a casual reader into an active and excited supporter.
  3. Deliverable: A Customized Narrative Clarity Report outlining:
  • where connection is being lost
  • the unspoken "why choose us?" question your current messaging isn't answering yet
  • core shifts that would make your mission clearer, more compelling and easier "Yes" to support.

Best for: Purpose-Led Organizations that

  • Struggle to communicate why this cause should be chosen over others or whose message has become scattered.
  • Are preparing for growth, fundraising, or a shift, and want clarity before investing in more marketing.
  • Want an outside perspective grounded in care, psychology, and real listening, not formulas.

The Visionary Narrative Evolution: A 6-Month Strategic Partnership

Who It’s For:

Nonprofits, arts initiatives, and other purpose-led organizations ready to uncover the heart of their mission, make it impossible to ignore, and translate it into messaging that inspires real action.

Overview:

A 6-month, guided collaboration where we dive deep into your story, clarify what truly matters, and create messaging that resonates with your audiences, then test, refinine, and ensure it lands in the real world.

What's Included:

Phase 1: The Root Discovery & Alignment

We explore your organization’s mission, values, and current messaging. Using my background in coaching and psychology, I facilitate deep-listening sessions with your leadership, board, and team. We identify exactly where your current narrative is not connecting and uncover the essential "why" that has perhaps been felt, but is not being effectively articulated.

Phase 2: Narrative Architecture & The Master Compass

I translate our findings into a comprehensive strategic framework. This is the high-level logic of your mission, defining the psychological hooks and emotional resonance required to move your specific audience. I provide the architectural blueprint your team needs to speak with one powerful, unified, and sophisticated voice.

Phase 3: Stewardship & Impact Monitoring A strategy is only as powerful as the action it inspires. In this phase, I stay by your side as you roll out your new voice. We monitor how your community responds in the real world, and I help you tweak and refine the messaging to ensure it is landing with the heart and urgency your work demands.

The Outcome: Total clarity at the helm. You’ll move forward with strong messaging blueprint that commands attention, inspires deep investment, and ensures your organization’s influence finally matches its impact.

Sound like one of these might be helpful for you?

Claim your 20-minute Strategy Session to pinpoint your gaps, align your vision, and discuss whether one of these programs would help your organization catapult to the next level.

Book a Consultation

Meet Founder & Key Strategist

Alex Cappe is the founder of Creative Self Revolution and a Narrative & Communications Strategist for Purpose-Led Organizations who helps arts, animal advocacy and other purpose-led organizations transform their passion into messaging that moves people to act. A Northwestern University graduate with a background in creative communication, marketing and music, Alex brings both artistic sensibility and strategic rigor to her strategy work. She understands the power of authentic storytelling from both sides - as a creator and a strategist. She has spoken at Microsoft, the International Coaching Federation, Small Business University and other organizations nationwide. Her passion is helping people and organizations get clarity, learn to act on their 'why' and change the world for the better.


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FAQ

Why a narrative and communication strategist? Why not just a marketing team?

You can put out all the content in the world, but if it’s not connecting and doing what you need it to do, it won’t matter much. Having an experienced outside perspective come in, a high-level narrative & communications strategist can audit what you’re doing, show you the current strengths and weaknesses and then create clear, consistent messaging with a strong hook to use across your internal teams and external messaging so that when you do produce content, it will get you what you most want for your organization. 

Can any narrative and communication strategist do this for our organization?

A narrative generalist can help, but choosing someone with a passion and focus on what you do will make stronger, more aligned choices and truly move the needle for your organization. A passion for your purpose is at the heart of what you do. An expert with that same passion can amplify what you do exponentially!

What are most purpose-led organizations getting wrong with their messaging?

Like with products, people are inundated with options for causes to support. Many causes mainly focus on why what they’re doing is important, and while it undoubtedly is, many people need to also know how supporting your cause will benefit them. It needs to be clear to them why to choose your cause, and in what ways how they feel about themselves or their own lives will improve. A narrative & communications strategist can help you get to the root of the psychology of what people/donors likely to support your cause want. And what will truly motivate them. What motivates someone to support an arts organization for example can be very different than what motivates someone to support an environmental initiative. 

This is starting to make more sense, but why you?

All the parts of my life have come together in an ideal way to do this type of work. Passion was the start, and has always been at the heart of what I’ve done. My music and songwriting have shown me how to coalesce feelings and stories into succinct pieces of work with hooks that can become ear-worms and stay in someone’s head. My former marketing business helped me hone messaging and how to adapt to quickly changing technological advances. My life reinvention coaching taught me how to deeply connect with people, help them get clarity, open space for them to get to their ‘big why’ and move forward into an aligned life on their own terms. My strong belief in the power of creativity and the arts has made me a champion of those causes. And as a plant-based person, my love for animals and animal welfare beats strongly within me. I didn’t expect for my life to come together in this way, but it has made me ideally experienced and positioned to help causes I care about and be a true partner in the elevation of those causes. 

Sounds good. How can I make sure this is a good fit for my organization?

The best thing to do is set up a complimentary consultation call. In this 20-minute Zoom session we can assess where you are, what you want and if a collaboration would be a great way to make that happen. 

Fill out a brief questionnaire and find a time on my calendar here. 

Ready to Strengthen Your Message?


If you're ready to get on the accelerated, inside-track and communicate your mission with full clarity, power and impact, let's explore how we might work together.


Next steps: Schedule a complimentary 20-minute consultation to discuss your messaging goals.

 

  1. Get clear on what you want next for your organization, and what is and isn't connecting.
  2. Gain 1-2 tangible, concrete steps to give you the momentum to move your organization and its message to the next level.
  3. If it feels like a good fit, we can discuss working further together.


Book a Consultation Now!